15 minutes to see if your area's open. No pitch deck, just the numbers.
No monthly retainer. No paying for junk leads. We run the ads, call every lead inside 60 seconds, and chase it 15–20 times until a real homeowner books an estimate on your calendar. You pay $200 when it lands. And if we don't book 10 in your first 60 days, you get every dollar of our fees back.
Shared leads and tire-kickers are why lead sellers have a bad name. We don't hand you phone numbers and wish you luck. We run the ads, work every lead until it books, and put vetted homeowners on your calendar, and you only pay when one does.
A "booked estimate" is a homeowner who meets criteria we agree on in writing before launch (project type, service area, decision-maker present) with an estimate appointment booked on your calendar. The 60-day guarantee window starts the day your campaign launches; if we book fewer than 10 qualifying estimates in that window, we refund 100% of the fees paid to Stratum. Ad spend is paid by you directly to the ad platform, is separate from our fees, and is not refundable by Stratum. New clients only.
The average bath or kitchen remodel runs $10,000–$25,000 and up. At $200 per booked estimate, you don't need to close them all, just one in five.
This example deliberately assumes you close just one estimate in five and land only a $10k job. Your results depend on your close rate and market, and ad spend, paid by you directly to the platform, is separate from these fees.
We don't dabble in every industry. We know your homeowners, your offers, your numbers, so your estimates are actually qualified.
Paid ads, CRM automation, follow-up calling and AI reactivation, all under one roof. No juggling five vendors who don't talk to each other.
You get us in your texts, with replies in hours not days. We're small enough to move fast and build the system around how you run your business.
A short onboarding to learn your offer, service area and ideal job. We stand up your ads, CRM automation and reactivation, and load your old leads.
New leads get instant follow-up and a call. Your old database gets reactivated by our AI. Everything is qualified before it reaches your calendar.
Qualified bath & kitchen estimates get booked automatically. We stay in touch daily and keep optimizing as the numbers climb.
“Leads used to sit for hours before anyone called them back. Now they get a call in minutes and the estimate's booked while they're still interested. Our calendar has never been this full.”
“They reactivated a list of old leads we'd written off and pulled real, booked estimates out of it. My team only walks into appointments that are actually qualified now.”
“They set the AI to call through our dead leads, stuff we'd given up on. In two months it set about 10 appointments and we closed two. It's hitting all the KPIs we needed to hit.”
No. You only pay for estimates that meet the criteria we agree on before launch. If a homeowner no-shows and we can't get them rebooked, you're not charged for it. Chasing them down is our job, not yours; that's exactly why we can afford to price it this way.
Ad spend. You pay the ad platform directly for your own ads. That money never touches our pocket, and we'll tell you a realistic budget for your market before you sign anything. Our fee is $200 per booked estimate. That's it.
A lead is a name and a phone number, often resold to multiple contractors at the same time. A booked estimate is a vetted homeowner in your service area, with your kind of project, holding a time slot on your calendar. You pay for the second one. Never the first.
We run your whole growth system: paid ads to generate bath & kitchen remodel leads, CRM automation for instant follow-up, we call and book your leads into estimates, and our AI reactivates your old/dead leads. One team, one point of contact.
Your service area, your offer, access to your existing leads or database (so we can reactivate them), and about an hour for onboarding. We build and run the rest.
Yes, that's the point. We focus on bathroom and kitchen remodeling exclusively, so the whole system is tuned to your homeowners, your offers and your sales process.
Book your strategy call, and if we're a fit we typically have your system built and live within the first week. The clock on your offer doesn't start until launch.
Pay-per-estimate pricing only works when we're not spread thin, so we take on a small number of bath & kitchen remodelers each month. If your market's open, we'll tell you on the call. And if it isn't, we'll tell you that too.
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